Your Product Discovery is now complete, we are entering the Product Delivery phase.
When you have to technically deliver a digital product, it is unfortunately normal to distance yourself from the needs and expectations of your users. Indeed, the needs of users at a given moment are not the uses of tomorrow. They evolve according to practices, technologies or the appearance of new products that replace them.
Here are three tips for delivering a product that stays user-centric:
- Test your product with your users at each iteration. This is important to make sure to build a product that is well prioritized. The difficulty is to control the level of expectation according to the level of development of the team. It is therefore necessary to manage to build the product that is necessary and that will suit your users.
- Collecting data is key. Quantitative analysis goes very well with qualitative analysis. All the data you collect around the use of your product is a goldmine. So you can quickly identify what works and what drives your users away at each step of your journey ultimately. Be careful, however, to select the right KPIs so as not to fall into the trap of vanitymetrics. These are indicators that provide information that is either biased or ultimately not very useful in your situation.
- When your product is live, becoming a user of your own solution generally brings a lot of information. Your collaborators or yourself is an invaluable resource in terms of learning and self-criticism. This is a very good lever to progress and ensure that your product ultimately remains relevant.
Now all you have to do is maximize your visibility, so we are entering the product growth phase.