What is the user-centric approach?
The design and improvement of applications are not always intuitive and simple concepts for project managers, which sometimes leaves users frustrated and unable to complete their tasks.
The user-centric approach describes the process of designing and improving computer tools in which end users influence the way the design and improvement take shape.
The objective is to identify user needs and determine their expectations for this solution. With the rise of low-code and no-code, the user-centric approach is perfectly integrated with these new tools in order to allow a product manager – initiated or not in product methods – to design an application with a user experience at the height of B2C applications.
There are many ways to involve users in this approach. For example, some methods consist of consulting users on their needs and involving them at specific points in the process. Conversely, there are other methods in which users have a deeper impact on improvement by being involved throughout the design process.
Several situations have been identified where the implementation of a user-centric approach by a project manager is necessary:
- Know its users and their needs;
- Determine with them the priority needs;
- Share solutions and seek feedback from your users;
- Ensure the correct evolutions and configuration of a solution implemented.
There can no longer be success on a project today without involving and uniting the users around it. The user-centric approach is the right solution for this.