Want a BtoC experience on a BtoB application?
Why do employees want a BtoC user experience on their BtoB apps? Summary On a daily basis, whether on your mobile phone or your computer, you are, as a consumer, used to an experience on the web’s pure players that is quite incredible: Ordering on Amazon is simple and efficient, not to mention the very […]
What is the user-centric approach?
What is the user-centric approach? Summary The design and improvement of applications are not always intuitive and simple concepts for project managers, which sometimes leaves users frustrated and unable to complete their tasks. The user-centric approach describes the process of designing and improving computer tools in which end users influence the way the design and […]
